ATLRetro

One might almost think it was the 1920s this week in Atlanta. This city is lucky to have two vintage movie palaces with mighty organs, and both are playing classic silent movies this week with live accompaniment. First at the Fabulous Fox on Thurs. Aug. 25 at 7:30 p.m.  is THE MARK OF ZORRO (1920), one of the final three features in this year’s Coca-Cola Summer Film Festival. Then on Sunday at 2:30 p.m., the Earl Smith Strand Theatre in Marietta presents FLESH AND THE DEVIL (1926), a dramatic romantic gem fraught with passion and betrayal that stars Greta Garbo in her first appearance in an American movie.

And just a few weeks from now on Sun. Sept. 11 at 3 p.m., Callanwolde is going to be hosting PIPES ON PEACHTREE, a program by the Atlanta Chapter of the American Theatre Organ Society (ACATOS) on Atlanta’s movie palaces of the 1920s, ‘30s and 40s, and their organs including Joe Patten, Atlanta’s “Phantom of the Fox”; noted organist technician and teacher John Tanner; and John Clark McCall, author of ATLANTA FOX ALBUM and other articles about Atlanta’s theatres. Highlights include a pictorial tour, playing of Callanwolde’s own 60-rank Aeolian residence pipe organ and the opportunity to tour the 1920s Gothic-Tudor mansion.

Inside The Earl Smith Strand Theatre. Photo courtesy of The Strand.

ATLRetro caught up with Ron Carter, who’ll be playing the Mighty Allen Theatre Organ at The Strand on Sun. for a sneak preview of all these upcoming events and why in the digital age, it’s still an amazing experience to see a movie in a vintage venue with live musical accompaniment. And frankly it gives us chills that Ron also be accompanying DR. JEKYLL AND MR. HYDE (1920), starring John Barrymore, on Oct. 30, at The Strand, closing out what has been a four-film silent series.

Let’s start with your take on what’s so special about seeing a classic movie at The Earl Smith Strand Theatre? Why should people in 2011 want to spend a summer Sunday afternoon watching a silent movie in a vintage cinema?

The Strand is a very unique venue. It was built in 1935 and at that time was the largest neighborhood movie theatre in the Atlanta metro area. Now it is the only neighborhood theatre in the Atlanta area which has been restored (I call it an adaptive restoration) to what it was originally intended to be and more! Our marquee is an exact replica (except for the state-of-the-art digital reader board) of the art deco one with real neon that was installed when the theatre opened in 1935 but then replaced with a “modern” one in 1964 during a remodeling by the Georgia Theatre Company. UGH—it was ugly!

Then when one walks into our outer art deco lobby and views the etched glass above our entrance doors, the ceramic tile floors and granite countertops, and the metal ceiling, you are transported back into a time when a theater was more than just four walls with some curtains hanging to cover up the cement block. Then you reach the inner lobby with its grand staircase, copper-painted ceiling, ornate chandelier and mosaic-covered lighting fixtures. All of this creates an expectation and wonder of what lies beyond the ornate auditorium doors! Samuel Rothafel (aka “Roxy”), who built the largest movie palace in the world in New York’s Times Square (over 6000 seats), had a famous quote. He said “The show starts on the sidewalk.” He felt that the building, the environment, the overall experience  was just as important to the patron as the show on the stage.

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