Kool Kat of the Week: Mike Malloy Rewinds Back to the 1980s Home Video Revolution with His Latest Documentary Feature

Posted on: Jul 15th, 2013 By:

Mike Malloy. Photo credit: Andramada Brittian.

Video may have killed the radio star, or so that ’80s song goes, but it launched a lifelong passion for cult action movies in Kool Kat of the Week Mike Malloy. Now he’s paying homage to the format that revolutionized the way people accessed and watched movies from the late 1970s to the 1990s in the documentary series PLASTIC MOVIES REWOUND: THE STORY OF THE ’80S HOME VIDEO BOOM, for which he is seeking funding through a Kickstarter campaignThe timing couldn’t be more perfect with VHS tapes, like 33rpm LPs, enjoying a renaissance among collectors, both old and new.

From his slicked-back hair to his Retro bowling shirts, Mike looks like he ought to be playing the stand-up bass in a rockabilly band. Instead he’s devoted himself to “playing” tribute to a side of cinema that often doesn’t get a lot of love from mainstream critics. At age 19, he signed his first book contract to write the first published biography of Spaghetti Western star Lee Van Cleef (for McFarland & Co.) Since then, he went on to write articles for a wide spectrum of national film magazines, served as managing editor of fan favorite Cult Movies Magazine, has spoken about movie topics at universities, ghost-wrote several fim books, and served on the selection committee of the 2006 Atlanta Film Festival.

In the past few years, Mike has moved increasingly both in front of and behind the camera. He has acted in more than 25 features and shorts. He co-produced the Western THE SCARLET WORM (2011) and directed the short, LOOK OUT! IT’S GOING TO BLOW! (2006), which won the award for best comedy short at MicroCineFest in Baltimore. But he’s garnered the most acclaim, both national and international, for EUROCRIME! THE ITALIAN COP AND GANGSTER FILMS THAT RULED THE ’70s, a kickass documentary homage to that B-movie subgenre which he wrote, directed, edited and produced.

ATLRetro caught up with Mike recently to find out more about how home videos fired his fascination with film, his unique vision for PLASTIC MOVIES REWOUND, some really cool incentives he’s lined up for his Kickstarter campaign which collectors will love  and what’s up next for Georgia’s Renaissance man of cult action cinema.

Having written Lee Van Cleef‘s first published biography at age 19, you’ve obviously been into rare cult and B movies since an early age. What triggered your passion for the less reputable side of cinema and why does it appeal to you so much?

I’m a rare guy who’s deep into cult and genre cinema without caring much for horror or anything fantastic. For me, it’s all about a desperate Warren Oates shooting it out in Mexico. Or Lee Marvin with a submachine gun. For some reason, I’m just drawn to gritty tough-guy cinema – which is not necessarily the same thing as action cinema.

How did the home video revolution influence you personally? Having been born in 1976, you can’t really remember the pre-video days, I’d guess, but it must have afforded you access to a whole spectrum of these movies which otherwise would have been hard to track down and see.

And I even missed most of the ’80s video boom, because my parents, in 1990, were the last on the block to get a VCR. But in 1994, I made up for lost time. I had a college girlfriend who had an off-campus apartment, and while she was at work,  she didn’t like the idea of me being on campus, potentially fraternizing with other young ladies. So before each shift, she would take me by the local mom-and-pop vid store and rent me 8 hours’ worth of Bronson, Van Cleef, Carradine, etc. That kept me safely in her apartment, and it put me on the cinema path I’m on.

Videophile Magazine; Jim Lowe and Mike Malloy on the set of PLASTIC MOVIES REWOUND.

In Atlanta, Videodrome seems to be the last independent rental retailer still in business and it’s even hard to find a Blockbuster left. And of course, they now just stock DVDs. Now you can order up a movie online and watch it instantly. Do you think we’ve lost something by no longer going in to browse, and was there a particular video store that became your home away from home?

One of our interviewees said something interesting: The mom-and-pop video store business model was based on customer DISsatisfaction. That is, you’d go in to rent CITIZEN KANE, it would be checked out, and you’d somehow end up leaving with SHRIEK OF THE MUTILATED (1974). Being forced to browse leads to an experimental attitude in movie watching. That’s a good thing.

VHS tapes can get damaged easily, the picture and sound quality can’t compare to a bluRay (or often even a regular DVD) and they rarely show a movie in widescreen. Why be nostalgic about them, and is it true that the VHS format, like LPs, is having a comeback?

VHS is experiencing a major comeback. There are about 20 little startup companies that have begun releasing movies to VHS again. A certain old horror VHS – of a film called DEMON QUEEN (1986) – sold recently on eBay for $750.00. VHS conventions are springing up all over the country.

I’ve always thought that the format is superior for horror films. If you watch THE TEXAS CHAIN SAW MASSACRE (1974) on a soft old VHS poorly transferred from a faded film print, that makes you feel as if you’re watching some underground snuff film obtained from a shady guy in a trench coat. Watch that same movie on a pristine Blu-Ray, and you don’t get that same grimy feeling.

Michael Perkins films a scene at Videodrome, Atlanta's last great independent video store.

There have been other documentaries about home video, such as ADJUST YOUR TRACKING (2013) and REWIND THIS (2013). What will PLASTIC MOVIES REWOUND add to the topic that hasn’t been covered already?

PLASTIC MOVIES REWOUND will be a three-hour series, spanning six half-hour episodes. Those others just have a feature-length running time. So if mine isn’t the most definitive word on the subject, I’ve really screwed up. I’m sort of glad those docs exist as companion works, because it frees me up to explore some of the weirder corners of the phenomenon I find fascinating. Things like video vending machines and pizza-style home delivery of VHS tapes.

You’ve got a pretty interesting line-up of interviewees, not all of which are big names. Can you tell us about a few of them and how you went about selecting them.

Right, many of these people are very significant without being instantly recognizable. We have Mitch Lowe, the founder of Netflix (and later a CEO of Redbox). We have Jim Olenski, owner of what is considered to be the first-ever video store. We have Seth Willenson, a Vice President at RCA who oversaw their failed video disc format. That’s just several off the top of my head. They all have that level of significance. And we interviewed a bunch of cult filmmakers, because working at the cheap extreme of the video boom was where some of the craziest stories were. Further, we were glad – er, glad/sad – to have been able to document a closing video store in Toronto during its final month.

Gary Abdo and Mike Malloy. Photo credit: Jonathan Hickman.

Moviemakers, and artists of all ilk, have always seemingly been ripped off by others who pocket all the money. What distinguishes the video era in that regard, and are there any lessons filmmakers can apply to the current wild west of digital camerawork and online distribution?

I think the potential for ripping off artists is greater when an industry is in upheaval, when the rules and the financial models are unclear. And you’re right, VOD and streaming have caused the same type of upheaval that the videocassette did in its day. So I love all the anecdotes we captured of swindled ’80s filmmakers fighting back against their underhanded distributors. And I hope today’s filmmakers realize that distributors are now becoming largely unnecessary at all. For instance, I hope Vimeo OnDemand – with its 90-10 split in favor of the filmmaker – is a total game changer.

You obviously went into this project with a lot of background, but did you find out any big surprises or delightful unexpected moments during your interviews/research?

I went into the project feeling proud that I was going to cover not only VHS and Beta, but all the failed video formats – like Cartrivision, Selectavision (CED) and V-Cord II. Turns out, they were just the tip of the iceberg. I now probably have about 15 different also-ran video formats I can touch on.

Left to right: a video vending machine; Mitch Lowe, founder of Netflix.

How different would the world be today if Cartrivision had caught on instead of VHS?

Well, Cartrivision was an early attempt at rights management for movies. The Cartrivision rental tapes couldn’t be rewound at home; that could only be done at Sears, where you rented them. It limited you to one viewing per rental. So it would’ve started the concept of video rentals off on a very different attitude and philosophy. I think part of the reason the ’80s home video phenomenon was such a boom was the freedom associated with it – you could rent a movie of your choosing and watch it at a time of your choosing. You could watch it a number of times before returning. Hell, you could use your rewind button to watch a jugsy shower scene over and over.

Tell us about the Kickstarter campaign. How’s it going and how are you going to use the monies raised to finalize the film?

Since ADJUST YOUR TRACKING and REWIND THIS both successfully kickstarted, I knew this would be an uphill battle. My only chance was to turn what is normally a beg-a-thon into a reward-a-thon. So I created a $75 level for the collectors where they could get so much more than just a copy of the documentary. The very first expense I’ll cover, if I get successfully funded, will be an 8 terabyte hard drive. I really can’t cut another frame until I get it.

PLASTIC MOVIES REWOUND tells it like it was: Mike Malloy deals videos out of his van.

You’ve got some mighty cool incentives for donors, including actual vintage VHS cassettes. Tell us a little bit about them.

Not only have many of our filmmaker interviewees donated signed VHS and DVDs of their movies (to say nothing of rare, unused artwork and such), but a lot of these new startup VHS companies have also donated rewards. I’m feeling very supported.

Unlike your Italian-centric EUROCRIME documentary, you’re trying to involve Atlanta as much as possible in PLASTIC MOVIES REWOUND, aren’t you?

Local documentarian Michael Perkins (THE BOOKER) is my second-unit director, and Atlanta-based musician/engineer Matthew Miklos is my primary composer. His ’80s synth sound is so authentic. An associate producer (Jonathan Hickman) and at least one interviewee (filmmaker Gary Abdo) are here too. Videodrome has been very cool about letting me shoot re-enactments in the store. I tried to document the closing of another Atlanta institution of the video-rental industry, but it didn’t work out.

Anything else on your plate right now or next as a writer, director, producer or actor?

Later this year, I’m acting in HOT LEAD, HARD FURY in Denver and BUBBA THE REDNECK WEREWOLF in Florida. I wish someone would cast me locally so my pay doesn’t keep getting eaten up by travel expenses!

Editor’s Note: All photos are courtesy of Mike Malloy and used with permission.

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Kool Kat of the Week: Chuck Porterfield Calls the Punches for a Pop Culture Nightmare Before Thanksgiving at Monstrosity Championship Wrestling This Friday

Posted on: Nov 14th, 2012 By:

Bummed that Halloween is over and scared that Christmas will be here way too soon? Never fear, our BFF blog WrestlingwithPopCulture.com and the Silver Scream Spookshow’s Professor Morte are stirring together two Retro standards, classic monsters and wrestling, for the ultimate Monstrosity Championship Wrestling (MCW) showdown this Friday Nov. 16, starting at 8 p.m. at Club Famous, inside Famous Pub in Toco Hills. MCW made its debut at the Atlanta Zombie Apocalypse in 2011, and the creatures clashed again at Wrestling with Pop Culture’s one-year birthday party in March and June’s Rock n Roll Monster Bash.

In addition to the monster mayhem, the eerie-inspired event will also feature live music by the Casket Creatures; body painting by Neon Armour; fiendish freebies and devilish drink speciuals courtesy of Cayrum Honeys; a raffle with such phantasmic prizes as a bag of edible body parts from Pine Street Market, a Dead Elvis flask from Diamond*Star*Halo and more. We can’t wait to raise a “To Hell You Ride” cocktail to Jonathan Williams, the creator of Wrestling with Pop Culture for his well-deserved Reader’s Choice Award for Best Local Blog in Creative Loafing’s Best of Atlanta 2012. [ATLRetro was too humble (well, busy) to court your votes this year, but watch out Wrestling with Pop Culture, we’ll be in the ring fighting for your title in 2013!]

To find out more about the spooktacular spectacle, ATLRetro caught up with ultimate monster movie and wrestling nerd (and proud of it!) Chuck Porterfield, who will be calling the action while monsters, maidens, and madmen go at it in toe-to-toe mayhem!

ATLRetro: I know you’ve been into both wrestling and monster movies, so I assume that’s what made you so excited about MCW.

Chuck Porterfield: Personally, I’m excited because it combines my pure adoration of monster movies, as well as seeing a lot of the INCREDIBLE athletes from Platinum Championship Wrestling (PCW) together. The Washington Bullets, probably the best tag team in the state of Georgia will be there, as will the Pound-For-Pound, Toughest Woman in Wrestling, Pandora. Also, my man, the “Demigod” Mason will show everyone why he’s the hero of PCW’s current homebase, Porterdale, Georgia!

This isn’t the first bout of Monstrosity. Are there any old scores from previous fights to be settled?

The match garnering the most attention is the return of Dragula, the most fabulous blood-sucker in wrestling as he takes on The Kentucky Wolfman!

Chuck Porterfield gets down with the Creature from the Black Lagoon. Photo courtesy of Chuck Porterfield.

Ever since I was a kid I’ve loved weirdo pop culture! I remember watching KING KONG on WGN one year on Thanksgiving, and my love of monsters was then inescapable. Hours of MUNSTERS and ADDAMS FAMILY reruns, Adam West as BATMAN and pretty much any wrestling I could find on TV defined my youth.

So your passion for wrestling goes back to childhood, too? 

I don’t remember the first wrestling I saw, but I watched any and all then-named WWF programming I could find. There weren’t many kids in the neighborhood so I’d jump off my sofa onto the cushions. Or at least I did until I undershot it and hit my head on my dad’s pool table!

How did you get into professional wrestling?

My first entry into professional wrestling was with Southern Extreme Championship Wrestling. For a couple of reasons, that didn’t really work out so well so I left to pursue other interests. I never stopped thinking about the wrestling business, so when I saw that PCW had brought wrestling back to Atlanta I knew there could be an opportunity with them. Stephen Platinum chose to take a chance on a guy he knew nothing about, and I think things have worked out to be mutually beneficial. Along with guys like Penn Jillette and Herschell Gordon Lewis (2000 Maniacs), I consider him to be one of the most influential people in my life.

What is it like collaborating with Wrestling With Pop Culture mastermind Jonathan Williams? It seems like his blog (our BFF blog) has really upped local coverage of wrestling and is helping to fuel the scene.

Jonathan is a tremendous supporter of independent wrestling in Georgia and the success of his blog speaks for itself. I wouldn’t ask him about his altercation with The Jagged Edge outside of the steel cage though…

You used to work at Video Store, one of Atlanta’s best psychotronic video rental stores in Little 5 Points [owned by Matt Booth, who now runs the super-cool Videodrome]. Do you ever miss those pre-Netflix/streaming days when a guy like you could be a salvation for local movie buffs?

With the exception of independent powerhouse Videodrome, it’s true that Atlanta is basically a video store graveyard. Part of me misses the days in college of going through the aisles of stores, particularly the dearly-missed Blast Off Video in Little 5 Points, but I also just see it as a reflection of life itself. None of us are promised a single day, a single smile, and I just try to be grateful for the days and opportunities I have. I try not to dwell too much on what is lost and think about what’s out there to be created.

Photo courtesy of Chuck Porterfield.

Who are your favorite monsters?

My favorite monsters? You’d think this would be a hard one because I love so many, but hands down it’s Frankenstein’s Monster, the Creature from the Black Lagoon and the big monkey himself, Kong! But from a purely sexual attraction level, no one can match the Bride of Frankenstein and Morticia Addams! Some crushes last with you forever…

What else are you up to?

Right now I’m working with Blake Myers, director of the heart-stirring gem of a documentary DISABLED BUT READY TO ROCK [Ed. note: read our Kool Kat interview with Blake here] to make a space fantasy web series called SASS PARILLA CONQUERS THE MARTIANS, that is ambitious to say the least. It’s going to take a LOT of time and energy to get it right, but I think it’s custom-made for fans of this blog. In fact, if there are any investors out there with a love of psychotronic movies and skepticism, we’re the guys you want to talk to!

Thanks so much for being our Kool Kat of the Week!

Thanks, Atlanta Retro! You’re the keenest, sexiest and coolest blog around! XOXO

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