Kool Kat of the Week: Seventeen Years of Stompin’ and Stammerin’: How Jeff Clark Sold His Soul to Rock and Roll Journalism

Posted on: Nov 19th, 2013 By:

Jeff Clark, Editor/Publisher of Stomp and Stammer, costumed as Alice Cooper for the 2012 L5P Halloween Parade.

Happy Birthday, Stomp and Stammer! There’s no way we’re missing your badass two-day party this weekend at The Earl including Prince Rama headlining on Friday Nov. 22 and legendary soul man Swamp Dogg at the helm on Saturday Nov. 23. Here’s why:

Maybe ATLRetro ought to think of Stomp and Stammer as the competition–and yeah, we’ve been known to sneak more than a peek at their calendar when putting together This Week in Retro Atlanta. But I’d much rather call Atlanta’s independent rock music tabloid an inspiration and Publisher/Editor Jeff Clark a good friend and a kickass music journalist with a no-holds-barred attitude for telling it as he hears it. Sometimes that pisses off folks, sure, but with Jeff’s encyclopedic knowledge of rock from its roots to the present, we think he’s earned the right to call out some pretenders. I’ve joked a few times that I gave Jeff his first big break when I was editing Tuesday Magazine, what the features and entertainment section of Georgia State University‘s student newspaper The Signal was called way back in the 1980s. But I think it was actually my predecessor Brad Hundt. In any case, while I was lucky to have many fine writers back in the day, I stand by the assertion that Jeff was and still is the best.

In any case, Atlanta is damned lucky to have a great free music print tabloid like Stomp and Stammer, especially in this online era. While Jeff has assembled a mighty swell staff over the years, it takes the right pilot and a hefty dose of passion to keep something this awesome going for so many years. If that doesn’t make Jeff a Kool Kat, we don’t know what does, and we’re mighty excited to have the chance to ask him about his own musical roots, how he got into writing, the origin story of Stomp and Stammer, the killer line-up he has booked for The Earl this weekend, and when he plans to throw another of his famous yard sales.

ATLRetro: With your musical knowledge, we wonder if you were listening to a stereo in the womb. Seriously where do your musical roots start? What age and what did you listen to?

Jeff Clark: Hard to remember any specific moment or time, truthfully. I do recall having a little red transistor radio when I was a kid. It was pretty small, about the size of a juice box, and I think it only played AM stations. Back then there was a lot more music on AM than there is today, and I was significantly enthralled by the sounds that were coming out of that thing. I used to carry it around with me all sorts of places, and I think at some point I somehow attached it to my bicycle, probably with tape or rubber bands, so that I would have a radio to listen to while I was zippin’ through the neighborhood doing wheelies.

I used to crudely record songs from the radio onto cassette tapes, and make my own mix tapes that way. Keep in mind that this was early/mid ’70s AM radio, WQXI and stuff, so a good deal of the songs were from cheesy one-hit wonders and such, but to me it was the epitome of cool. I also remember listening to that little radio late one night, in bed, with the volume very low so my parents wouldn’t know I had it on, and you know how on the AM band, especially at night, storms, even at a great distance away, cause interference with muffled crackles and electric frizzle? So “Dreams” by Fleetwood Mac came on, and with all the soft crackly static bursts punctuating the verses intermittently, in the dead of night, alone in my room, it was probably the spookiest song I’d ever heard. “Thunder only happens when it’s raining…” To this day, it’s one of my favorite songs.

A few years later, my older brother was going to Georgia Tech and ended up doing some work at WREK, the college station there. So I started listening to WREK simply because he worked there, even though he wasn’t one of the DJs. That was a major revelation, because that station’s always been so adventurously programmed. I heard all sorts of weird, wonderful music, some of which stuck with me and piqued my interest in the underground scene. I specifically remember hearing the Velvet Underground for the first time on WREK and loving it, although I’ve long forgotten which song it was.

Eye Candy, featuring Shonna Tucker (Drive-By Truckers).

Other memories stick out, like seeing bands on SATURDAY NIGHT LIVE in its early years, when they actually had cool, interesting musical guests. Watching the local TV coverage of the Sex Pistols‘ US debut at the Great Southeast Music Hall. Being introduced to the Ramones by a really cool girl I had a crush on in high school, I have no idea whatever happened to her. Laughing at CREEM magazine. Seeing PiL on AMERICAN BANDSTAND, still one of the weirdest, most anarchic TV appearances by a band I’ve ever seen. The first really big concert I went to was The Who at The Omni. That was 1980, I think. After that it was The Kinks, Dylan, Zappa, all at the Fox, I think. Got a job at Turtle’s Records not too long after high school, and that provided another great avenue to discover new music, and meet fellow fans. By that point I was going to shows at 688, the Agora, the Moonshadow Saloon, etc, all the time, and there ya go.

Did you ever consider being in a band yourself? If yes, what instrument did you play or would you have played?

When I was a kid, like a lot of kids I would fantasize about how cool it would be to be a big rock star in a band that toured the world playing to millions of fans. I had an electric guitar for a while, but never really learned to play it very well at all. I know I should’ve kept at it, but after a certain point I realized I was better suited to channel my deep interest in music in other ways. Besides, I’m pretty certain I would write terrible songs and I’d have to give myself a scathing review, and then I’d let a bitter grudge against myself fester for months upon months until I physically attacked myself in a drunken rage in public one evening. And that would just be embarrassing.

When did you do your band interview, who was the band and when/where was it published? How did it go?

My first band interview was probably not for a publication, but an on-air interview for WRAS when I was attending Georgia State University, late ’80s. But I did lots of interviews for them, and I can’t remember which was the first. My first published interview was for for The Signal, the GSU student newspaper. I started writing for it after I was temporarily canned from 88.5 at some juncture. So my first published interview for The Signal was either Dinosaur Jr (Lou Barlow) or Edie Brickell & New Bohemians (not Edie but their guitar player, can’t remember his name). I hope it was Dinosaur Jr, because that’s at least cool, but then the first band I ever saw play was Dr. Hook & the Medicine Show (a terrible, hokey ’70s act) at Six Flags, so I’ve never really had the cool factor in my favor. As an aside, I started both writing and doing radio while at GSU, and I’ve pretty much consistently done both ever since.

Legendary soul man Swamp Dogg headlines Stomp and Stammer 17th Birthday Weekend, Night Two.

Ha, I think the first rock band I ever saw live was Paul Revere and the Raiders at Carowinds. You’ve watched the Atlanta music scene for over two decades now. What local band are you saddest to say had the most potential but never made it out of here?

There have been lots of them! For a long time, no one paid much attention to Atlanta bands. Like, on a national scale. In the ’80s Atlanta was overlooked because there was so much attention paid to Athens, and in the 1990s, the rap/urban thing started getting huge with So So Def and LaFace and all their acts, so that sort of became known as “the Atlanta sound.” You had exceptions, for sure, like the Georgia Satellites and Indigo Girls and whatnot, but I tended to prefer the more offbeat ensembles. Things like Opal Foxx Quartet, Smoke, Dirt, Magic Bone, King-Kill/33, these were all amazing bands in their own way, but I wouldn’t say that any of them were really destined for mainstream acceptance. Interestingly, in some circles Benjamin (Smoke, OFQ) has posthumously become a small scale celebrity. I mean, there was a multimedia dance performance in New York recently based loosely on his life, featuring Smoke songs. That, to me, is rather bizarre.

These days, with the major label system barely a factor as far as signing new talent, especially in the rock realm, most bands aspire to getting attention from Merge or Vice Records or In the Red or other established indies, if they have any label aspirations at all. Often a band can cultivate a solid following by releasing music themselves, putting it online, using social networking, blogs and word of mouth and touring with other likeminded bands that already have a dedicated fan base. It seems like the potential rewards are far less than they once were, but the ability to make a living playing music is actually more acheivable if a band is good, smart and works hard.

Lee Bains III & the Glory Fires will be be backing up Swamp Dogg on Saturday Night. Photo credit: Barry Breicheisen.

Anyway, back to your question. In the past couple of years, I thought both Knaves Grave and Ghost Bikini were amazing bands that certainly had the talent and potential to break out of Atlanta, at least on the indie label, fill-a-small-club scale if not greater. Both of them broke up a few years after forming. That sort of thing happens everywhere in every city’s scene. It’s disappointing, but what can you do? Bands are often volatile, it’s like a three or four or five-way marriage, and in many cases the personalities aren’t the most mature.

Before Stomp and Stammer, you were writing for multiple news venues, including national outlets like Details? Why did you decide to devote your energies to creating a damned fine local music zine instead?

I think it’s probably because it gives me the freedom to do what I want. I wrote pieces for a few national publications – Details, Raygun, Alternative Press, a few others. That was cool, but I really get more personal satisfaction doing the stupid stuff I do with S&S. That’s probably crazy, I suppose. Also, there aren’t that many national magazines covering good music anymore (meaning, music that interests me) in the print world, and at this point I’d probably make less money doing that anyway. Having S&S gives me an anchor that I know will be there month to month, and I don’t have to keep pitching stories as a freelancer to editors that don’t give a shit about Kid Congo or whoever I’m inspired to write about that day.

Also, for the most part, I hate writing. I do it because I can, and I’m not bad at it, and I’m writing about things that interest me. But most times I’d rather just be able to enjoy music without having to think about it. On the other hand, I have a lot of strong opinions (who knew?) and writing certainly allows an outlet for them. And that’s another thing – I don’t know of a national publication that would let me say some of the things I say. Everyone’s so fucking afraid of offending somebody.

Prince Rama headlines Friday night of Stomp and Stammer's 17th Birthday Weekend.

How did Stomp and Stammer get started? It must have been challenging paying print costs in the beginning, but then you already had a long rolodex of contacts in the music industry and local scene to hit up for advertising.

My friend Steve Pilon started it with me in 1996. Both of us were working at 99X at the time, and we were sort of in charge of putting together this little free monthly music magazine they did for a while to promote the station and the music they played. In retrospect, from 99X’s perspective it was a mistake to put me in charge of such a thing. They did it because I’d been writing for Creative Loafing for several years; therefore, in their minds, I knew how to put together a free magazine. I had no idea what I was doing. Shortly after 99Xpress started in early 1995 I got Steve the job of doing the layout for it. He and his wife had a record label at the time called Long Play Records, they put out Smoke, Opal Foxx Quartet, Big Fish Ensemble, a few other acts, and Steve did the design work for the CDs. Anyway, basically we used that year to experiment and put all sorts of silly things in the 99X magazine, some of which included mocking some of the acts they were playing, which was clearly a mistake and I’m sure ultimately contributed to my dismissal from the station. But we learned how to plan issues, and layouts, and deal with advertisers, and PR people, distribution locations, etc. We learned how to make a magazine.

So it was Steve’s idea to start Stomp and Stammer. He was the publisher, I was the editor. At first it was just an online zine. This was, I think, April 1996. I guess it was sort of ahead of its time, in that respect, so ahead of its time that we found it incredibly difficult to find anyone willing to pay for advertising in an online-only music magazine. So in November ’96, the first print edition came out. I think it was a mix of Steve’s and my contacts in the local scene as well as national labels that allowed us to have a pretty solid advertising base from the get-go. Steve left the fold a few years later to focus on other, more lucrative endeavors. Delusionally, I opted to stick it out. And while everyone tends to treat me as if I AM Stomp and Stammer, we have many talented writers, designers, photographers, distributors, advertisers, etc contributing to every issue, and they deserve a huge chunk of the credit for keeping the operation going.

White Woods is on Stomp and Stammer's Friday night line-up.

Why do you still distribute printed copies of Stomp and Stammer versus going online only? And it’s free, too. Is it challenging staying print in an online world?

As far as getting advertising and paying printing costs, that’s always a challenge. I’ve gone through some extremely lean patches at times. Why do we still distribute printed copies? I guess I’m old fashioned. And I think there’s still a significant part of the population that enjoys picking up such things at the record store, or reading while they eat their burrito, or while they’re at the bar, or taking a crap or whatever. There are certain qualities that printed matter can provide that online cannot. Everyone and their mother has a blog nowadays, and I just don’t know if I’d want S&S to just be another one cluttering up the internets. Instead, we’re killing trees and cluttering up the window ledge at Eats. I’ve found it extremely hard to make any significant advertising profit online, then again printing costs are crazy and keep rising. Is one way better or worse? I don’t know.

You have some pretty killer and also diverse line-ups for both nights of Stomp and Stammer birthday shows. Did you have any particular goals in the kind of music/musicians you wanted to include?

I always want to put on a great show and showcase bands that we’re really digging, especially new local bands. If possible, I also like doing things that are a bit out of the ordinary, like people that have never played Atlanta or if they have, then not in a long time. So that usually entails bringing in acts from out of town. Some years I’ll just stick with local bands to keep costs lower, but this year I decided to go for broke and fly in a few headliners that wouldn’t have played here otherwise, and that I think really need to be seen and experienced. I also don’t like repeating myself, so every year I try to get bands that have never played our birthday shows before. And I like to mix up genres a little bit, not just do the same sort of thing.

Zoners play Friday night. Photo Credit: Bobb Lovett.

Can you tell our readers a bit about the different acts and what makes them special? Anything else you’d like to make sure they know in advance?

Well, as far as the first night (Friday, Nov. 22), Prince Rama are just one of the most creative, fun, strange, fascinating bands I’ve heard or seen in the past few years. They are two sisters in their 20s who grew up in rural Texas and in Florida in a Hare Krishna community, and now they are based in New York. They have really interesting, inventive ideas about music, art, film and fashion, and they combine all of it together with Prince Rama. Their current music is sort of an amalgmation of dance music, psychedelia, pop and various ethnic sounds from cultures the world over. And they are just really cool people.

Zoners are a fairly new Atlanta band on the scene that look like a bunch of misfits tossed together but have a really tight, punchy pop-punk sound. Catchy original songs, and they cover the Dickies and 999, and that works for me! White Woods is Julia Kugel of the Coathangers. She’s put out two White Woods singles on Suicide Squeeze but has never played a White Woods show ’til now. She’s put together a band including Matt from Zoners. I don’t know exactly what it will be like, but I’m certain it will be wonderful.

Sodajerk opens Saturday night of Stomp and Stammer's 17th Birthday Weekend.

The next night, Saturday, Nov. 23, we have Swamp Dogg playing what he says is his first show in Atlanta, even though he recorded and produced at studios in Macon, Muscle Shoals and elsewhere in the South throughout the ’70s. He’s a really great soul singer, but his material is a bit more off-the-wall than most of his peers. He’s a funny, wacky character who says “motherfucker” a lot, has tons of stories to tell about his life, and is enjoying a significant comeback this year with the re-release of much of his back catalog via Alive Naturalsound Records. His backing band will basically be Lee Bains III & the Glory Fires, a gritty, raw, powerful, working class outfit based mainly in Birmingham although Lee himself lives in Atlanta. The Glory Fires also recorded for Alive, but I found out Lee was a big Swamp Dogg fan after he and the Glory Fires recorded a version of “Total Destruction to Your Mind,” probably Swamp’s best known song. So a few issues back, I had Lee interview Swamp for S&S, and that turned out so well I thought it’d be cool to take it one step further and have his band and Swamp Dogg collaborate on some shows. They’re also playing together in Athens at the 40 Watt the night before our show.

Speaking of Athens, the Drive-By Truckers are certainly one of Athens’ more popular bands of the past decade-plus, and that’s where Shonna Tucker cut her chops for many years. Now she’s doing her own thing with her band Eye Candy, featuring fellow ex-DBTer John Neff and other longtime Athens players. They have a debut album just out called A TELL ALL, which to my ears combines the sound of prime Muscle Shoals, classic Nashville country and ’70s AM radio playlists. I’m very pleased to have them on our bill this night. Opening the show will be Sodajerk, an Atlanta four-piece who haven’t been playing much lately so I was happy to find out they could do the show. They specialize in loud, crunchy, concise redneck rock ‘n’ roll, perfect for fist-pumping and PBR-pounding.

Jeff Clark (center) channels SCARY MONSTERS era Bowie for the 2013 L5P Halloween Parade.

I honestly think these are really strong lineups, and even though they may not be household names, I stand behind every one of these bands and I guarantee these shows are gonna be a blast. I hope you and your readers come out and make party with us!

Finally, we’ve gotta ask, when is your next yard sale?

Next spring. April. Hopefully on one of the first beautiful Atlanta springtime Saturdays of the season.

Creative Loafing just ran a nice little piece on Jeff, too. Check it out here

All photos are courtesy of Stomp and Stammer and for promotional use only.

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Kool Kat of the Week: Living a Real Life Tom T. Hall Song with Cletis Reid

Posted on: Jun 14th, 2012 By:

Photo courtesy of Cletis Reid.

By Torchy Taboo
Contributing Writer

When I first began frequenting the Star Community Bar in L5P in the early ’90s, like so many locals, I couldn’t get enough of the amazing selection of country and rockabilly bands that were being booked there. The excitement was consistent and palpable—we were starved for “it.” Late weekend nights, we clambered for more—even demanded more. Before long it came to my attention that a notable battle-cry had developed. “Alright God-damn-it!” would holler a couple of kids from up front. They clearly had a feel for the real thing ’cause if the show was good they were there and raisin’ a ruckus. “More!!!” Young Cletis Reid knew what he wanted to hear and had no compunctions about making it known.

Now Cletis has his own band, Cletis and his City Cousins, and since they just released a new CD, CITY COUSINS MOVIN’ IN, and are playing this Fri June 15, at The Earl, ATLRetro thought it was a great time to make him Kool Kat of the Week. Make sure you get out because the 9 p.m.-starting show is a mere $10 and they’re sharing the stage with three other ATLRetro favorites, Three Bad JacksHot Rod Walt and The Psycho-DeVilles and Whiskey Dick. 

TORCHY TABOO: I know you grew up in M’retta…how’d you end up at the Star Bar yelling for encores from Redneck Underground greats?

CLETIS REID: In 1992, I saw The Blacktop Rockets play with a band called Donkey at The Roxy in Buckhead, and I basically hauled ass down this path of riches and fame. I had been listening to country music my whole life but never saw people only a little older than me play it before.

I remember The Hepburns with you and your brother Ryan—you were just kids. What was it like being a “child prodigy”? 

The Hepburns is kind of a blur simply because it went from an idea on one of those crazy Stein Club Mondays to kaput within a year, yet we recorded an EP, had heavy airplay on Album 88, did Live at WREK, had an article in The Loaf and Stomp and Stammer, and played a sold-out Point opening for Kelly Hogan. It was like being hit by a truck since, yeah, it was my first “normal” band. I thought it would always go that fast. It went out with a keg on Morgan Road in Marietta.

Photo courtesy of Cletis Reid.

So seeing bands like Backtop Rockets and The Vidalias put the country music of the 1960s and ’70s and earlier into a current and personal context for you. Was it easy to find like-minded people to play with before the Redneck Underground?

Always easy. It was easy when I started out because none of us knew what the hell we were trying to do anyway. I didn’t really develop that direction until Redneck Underground was already a term.  I never identified myself with the Redneck Underground name, just kinda got identified with it through association. I never went through the official hazing ritual with the Witches of the Ozarks. By the time the RU came around, I was surrounded by like minded people all the time. Still am.

I know what Hank III thinks of current mainstream “country'” music. I know what I think of it. What do you think of it?

First of all, I would never call it country. When you say you love country music in my circles, people know what you mean. If I say that out in the real world, people think you mean something totally different and will ask you what you think of the new Taylor Swift record. “I haven’t heard the [___], sir.” But to answer your question I think it should be “mainstreamed” up Toby Keith‘s …..[the terminology gets musically “technical” here…we’ll spare the reader.]

Who was your first rockabilly band, and don’t I recall you on stand-up bass?

The first “rockabilly” band I played with was Flathead Mike and the Mercurys, which was kind of a rockabilly turned up to 11. I was just starting out on upright bass. Definitely hard to keep up with those monkeys at that time. Soon after started playing upright with Caroline and the Ramblers which was a new experience. Already established, total professionals, and more traditional in their sound. I played with them for eight years and learned a lot. Caroline has a new CD out, by the way. I’m her agent. Starting now.

Your band The Holy Smokes brought us the timeless and technical favorite “Hubble Space Telescope,” as I recall.

Hard to remember exact years, but around 2000, I started The Holy Smokes with my buddies Bill Quigley and Mark Griffiths, and a revolving door of drummers. I figured I was ready to front a band. We did a few originals and a number of covers of Sun Records-era rockabilly. That song was written for a Monday night songwriter thing at the Star Bar. I think we may have played it once with The Snakehandlers (another band I was in), but that’s about it. I didn’t have it written down and accidentally forgot it. I remember the relevant part. I guess I could always write some new crap around that.

Tell us about your current band, Cletis and his City Cousins?

After everybody moved away on me, after a couple of years I asked my buddy Johnny McGowan to help me out and it turned into Cletis and his City Cousins around 2002. It evolved into more of a ’60s or ’70s trucking vibe, which seemed like the natural order of things.

For the erudition of the general public, why truckin’ songs?

Truckers to me have always been the cool, loner guys. I would go on vacations with my grandparents as a young kid and we would roll into this truckstop diner around foggy sun-up, and I thought all these guys were living a real life Smokey and The Bandit or Tom T. Hall song, and in a way they were. Those old truck-driving songs have a way of painting a picture of that life that I could never do in sentences. Always felt I could relate to them in a sense. Plus, all my Trapper Keepers [Marietta-speak for school notebook] had some rigs with some sweet sleepers on them. Wanted to live in one.  I got a CB for Christmas one year. My handle was “Honkey See, Honkey Do.” I guess it still is if I ever get another one.  [if?!]

The Cousins frame the talents of Johnny McGowan, and the chemistry seems perfect.

Johnny and I were friends from his early days in the Blacktop Rockets when we raised a little hell at Sleazefest ’97. When I needed somebody to play with after the great Exodus of ’02, he was a no-brainer. Even then he had some of the craziest chops in town. We would set up for hours on end in his basement and record stuff until we were plain sick of each other, and eventually it became a natural working relationship. He and I actually plan on releasing some of those early basement recordings some day. He’s the best musical mind I know, and the only guy I know who can play a Jerry Reed-type run exactly the way we need it done. Turned out we wrote well together too. It hasn’t always been sunshine and teacups, but I’ve never had a second thought about calling him up. Throw in Blake and Hammer, and I can’t imagine a more perfect band for me.

It’s been predicted that “The Man Behind the Woman Behind the Man Behind the Wheel” will top the charts as a single. Say something about the new CD to entice the Fans.

First off, it’s very shiny. Secondly, it’s been in the works since the Vietnam era, and finally, $10 is a small price to pay for the most staggering achievement in the annals of human endeavor. CD is called CITY COUSINS MOVIN’ IN. [Buy it or they will. Ed’s note: Watch out for an ATLRetro review coming soon.]

To close, I asked Cletis the ubiquitous question, “where’d  the name ‘Cletis and the City Cousins’ come from?” But it was the top of the Ninth, and an answer nearly as dismissive as “Woman, get me a beer” told me my magic moment with the rising star was done. “I just came up with it off the top of my head as just something to call it and it ended up sticking,” he said. ” need to come up with a more exciting story for my next interview.”

Yes. Well, the truth is Cletis Reid sees himself as that guy all Southern people have in their family so the name is a straightforward description of sorts. That is, if they all had a notorious biting wit for remarks such as, “If there was any justice in this world, URBAN COWBOY would be thought of in the same way people think of CITIZEN KANE.”

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Kool Kat of the Week: Jonathan Williams Wrestles with Pop Culture at One Rowdy, Rockin’ First Anniversary Party Wed. March 28

Posted on: Mar 21st, 2012 By:

Professor Morte puts a choke hold on Jonathan Williams. Photo courtesy of Wrestling with Pop Culture.

When our BFF blog Wrestling with Pop Culture (WPC) decided to throw a one-year anniversary party on Wed. March 28 at The Masquerade, ATLRetro couldn’t help but get excited because Jonathan Williams, the mad mastermind behind our second favorite Atlanta-based pop culture blog, is the absolute personifcation of one Kool Kat. Long before either of us took that leap of faith to pull the trigger on our own projects, we found ourselves hanging together at those media receptions, dinners and openings that us freelance writers call breakfast, lunch, dinner and happy hour – that fine line that   keeps us from being “starving” artists more often than we’d like to admit.

Now we’d support anything Jonathan & WPC did, but we’ve got to admit that he’s put together one helluva birthday party. One of the sweetest, glammest Kool Kats ever, Amber Taylor, is hosting! Death is a Dialogue and Needeep are rocking! Monstrosity Championship Wrestling hosted by our favorite Ghost Host with the Most, Professor Morte of the Silver Scream Spookshow! And it’s the official after-party of the Atlanta Film Festival‘s screening of Platinum Championship Wrestling documentary THE BOOKER! Luchador face and body-painting! Raffle! Chambers of Horror photo booth! Wrestling photographer Jay Taylor!

OK, we’d better shut up now and let Jonathan fill you in about WPC’s secret origins, more about the crazy party action and how it all came together, and what else he’s up to. All of which makes us think we need to get busy planning our own ATLRetro first birthday shindig – now that the bar has been set, stay tuned, kids…

Why did you decide to pull the trigger on Wrestling with Pop Culture?

I’ve been a freelance entertainment journalist for several years and have written for local publications like The Atlanta Journal-Constitution and Creative Loafing, as well as national publications such as Gothic Beauty and Pro Wrestling Illustrated. But the most fun I ever has as a writer was when I was interning as a college student for Sideshow magazine. That was a free monthly that Jon Waterhouse did, and it covered all aspects of pop culture, from music and movies to pro wrestling and comic books. While I have had the opportunity to write about some cool stuff since Sideshow folded up its tent, I’ve never found another publication that covers the kookier side of pop culture the way that magazine did.

A couple of years ago, when the economy started to tank and freelance work became more and more scarce, I started thinking about starting my own publication. With online media taking over much of the readership that used to rely on print publications, I thought starting a website would be the cheapest and easiest way to go. I also knew that I wanted to focus on professional wrestling in a way that I had never seen any other publication do. It seems like most mainstream publications usually poke fun at wrestling, and traditional wrestling magazines focus solely on what happens in the wrestling world without exploring wrestling’s connections to other forms of entertainment.

From its earliest days as a carnival sideshow attraction through its territorial days, when wrestling made a name for itself across the country with regional TV shows, to the current WWE-dominated scene that allows wrestlers to cross over into the mainstream as action heroes, musicians and other forms of entertainment, pro wrestling has been embedded in Americana and pop culture for decades. Wrestling with Pop Culture covers all these aspects of wrestling, as well as other forms of entertainment that appeal to people who are as fascinated with luchadores and the pageantry of this form of performance art as they are with B horror movies, rock ‘n’ roll, comic books and other like-minded aspects of pop culture.

Jonathan Williams with Stephanie Anderson from Neon Armour Body Painting. Photo courtesy of Wrestling with Pop Culture.

Who else is involved with Wrestling with Pop Culture?

I’ve had a lot of help getting WPC off the ground. Tessa Horehled from DriveaFasterCar.com really helped me with all the technical aspects of getting a website running. KRK Ryden, the artist best known for his work with Devo, designed the black-and-white version of the logo, which I think illustrates the wacky world I envisioned perfectly. Amber Taylor, who will be the host of my show, has provided continued technical support. And I have a few guest writers, including “The Human Hand Grenade” dany only, who also co-hosts Georgia Wrestling Now, to do movie reviews and things like that. Other than that, a large majority of the interviews and reviews you see on WPC are done by me. I’m also working on a comic strip, which will hopefully debut in the next few months, that will further explore the world Ryden helped create with his image.

It sounds like this party is going to be pretty awesome. How did everything fall into place?

I initially wanted to do something last August that incorporated live wrestling and a few rock bands, and concluded with a viewing of a WWE pay-per-view. That never materialized for various reasons, but as the first anniversary of WPC approached I thought about how I could try to pull off something like that again. I first contacted some potential sponsors and, thankfully, found some good ones early on. Pabst Blue Ribbon has been very supportive; then media outlets Creative Loafing and Scoutmob got involved. Things really started falling into place just a few weeks ago as the Atlanta Film Festival announced its screening of the Platinum Championship Wrestling documentary THE BOOKER on March 28. Since the Masquerade is right down the street from the Midtown Art Cinema, and since PCW runs shows there every month or so, I thought it would be a great venue for an event with wrestling and bands.

Can you tell us more about the bands and wrestling activities?

Death is a Dialogue and Needeep, [two] great bands who are also great at getting their names out there, both agreed to do the show. Although I wanted to take advantage of PCW’s fans being in the area that night, I actually wanted to do something a little different with the wrestling portion of the show. Last October, the Atlanta Zombie Apocalypse set up a wrestling ring in its parking lot to provide entertainment for the people waiting in the long lines to get in. I didn’t get to see either of those shows, but I heard from some of the PCW wrestlers that were involved that the promotion was Monstrosity Championship Wrestling and there were matches that included actual monsters, as well as a match that pitted a Bible-thumping Jesus freak against Satan himself. It turns out Prof. Morte from the Silver Scream SpookShow is somehow involved in this promotion, so I contacted him, and he agreed to do some monster wrestling matches at my event.

Also, Amber Taylor, whose band the Sexual Side Effects is playing another Atlanta Film Festival event at the Goat Farm the following night, where their new video will be premiering, also wanted to be part of the action. So since she’s sort of walking freak show unto herself, I decided to let her be the host of the whole thing. With additional sponsors like Criminal Records, Adrenaline Fitness and Ox’s Wrestling Ring Rentals, I feel like the event covers Atlanta’s pop culture scene in much the same way the website covers various aspects of pop culture. The Atlanta Film Festival has also made this event one of its official after-parties and PCW recently put out a challenge to MCW, so things just get more and more interesting by the day. And the Academy Theatre, where PCW has its matches every Friday night, is selling tickets for only $5 through this Friday. Otherwise, tickets are $8 in advance, $10 at the door or free for AFF pass holders.

And did we hear right that there’s face and body painting, artists, a raffle, something to do with those crazy maniacs from Chambers of Horror?

Other festivities include luchadore-inspired face and body painting from Neon Armour, raffle prizes from Adrenaline Fitness; Chocolate F/X; monster artist Dave Cook; Monster Joe Coffee, who also made the WPC T-shirts; and lots of other new stuff coming in each day. Chambers of Horror is also going to have a photo booth there, and local wrestling photographer Jay Taylor will be snapping pics.

Jonathan Williams of Wrestling with Pop Culture. Photo credit: Neda Abghari.

While Wrestling with Pop Culture is your big baby, what other writing projects are you up to right now?

In addition to keeping WPC from tapping out, I am also the Editor-in-Chief for The Creative Process, which is part of The Creatives Project. I still write a monthly art column for Stomp and Stammer called Sheer Art Attack, and I have weekly music contributions to Creative Loafing. I occasionally contribute to PWI and Drive a Faster Car, and I’m also working on some articles for the Miami New Times about all the WrestleMania festivities that will be taking place down there next week.

 

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